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Privacy Policy

This policy describes how Abel OÜ uses cookies and personal data in Beautiful Me body salons and on the website and in the mobile application.

Abel Ltd (Abel OÜ; registry code 11997137), located at Wismari tn 14-5, Tallinn, Harju county, 10136. (hereinafter: Beautiful Me).


Cookies Policy


A cookie is a small piece of data that is sent from a website or mobile app and stored on a user's browser, mobile phone or other device.


There are two types of cookies:


Session cookies are created when you visit a website. They are used to ensure the proper functioning of the website.


Persistent cookies remain in your browser for a longer period of time. They help the website and mobile app to recognize your device the next time you visit our site, or to record your movement patterns on our site to improve customer convenience and direct personal marketing.


Other technologies, such as pixel tags, webbing, web storage, and other similar files and technologies, perform similar functions to cookies. In this cookie policy, we use the term "cookies" to refer to cookies and similar technologies.


Session cookies used for the purpose of website and mobile app functionality are not described below.


The following persistent cookies serve the following purposes:




Facebook uses it to deliver a variety of advertising products, such as real-time offers from third-party advertisers.


Google Adwords


Google Adwords uses cookies to reactivate visitors who, based on your behavior on the website, are likely to become customers.


Google Analytics


Google Analytics cookies record a unique ID and collect statistics about how a visitor uses the website or mobile app. It also monitors users across devices and marketing channels and collects data on visitors' devices. According to our current setup, this data is anonymous.


Google Tag Manager


Google Tag Manager is a service that allows you to efficiently handle scripts that may or may not set tracking and/or advertising cookies. It also ensures that these scripts are efficiently embedded in the web pages so that loading takes place on the web pages as quickly as possible.


Microsoft Application Insights


Used to collect statistics on website usage, load times, etc. The cookie stores a unique identifier to identify users when they revisit the website over time. The data is anonymous and does not relate to any identified person.


How to refuse cookies?


If you want to refuse the storage of cookies on your computer, you can choose to refuse cookies in your browser's security settings. Typical web browsers are Chrome, Firefox, and Internet Explorer.


If you have this setup, the website does not store cookies, but some features of us and other websites may not work perfectly.


You can also change your browser settings so that you are alerted each time a site tries to set a cookie, and then you can decide for each cookie whether or not to accept it.


For more information on how to organize this in your web browser, visit or


These cookie terms and conditions may be changed at any time without notice to ensure that they comply with the law and/or generally accepted practices regarding cookies. The updated version of the Terms is valid and applicable to you as of its publication on this website.



What personal data does Beautiful Me process:

name, phone number, email address, date of birth;

delivery address of the goods;

data related to the services of goods (purchase history, size history, customer card usage history, etc.);

customer support information.

Use of surveillance equipment in locations (video cameras)

Beautiful Me locations use surveillance equipment, ie video cameras, to ensure the protection of persons and property. The chief processor of video recordings is Abel Ltd. The video recording shall be stored for a maximum of 30 days unless longer storage is necessary for the performance of a right or obligation arising from law.

Purpose of processing personal data

Personal data is used to provide the service to the customer, to communicate with the customer, to make and manage reservations, to send personal offers by e-mail or SMS, to manage the customer's orders and to deliver goods. Purchase history data (purchase date, goods, quantity, customer data) is used to compile an overview of purchased goods and services and to analyse customer preferences. Personal data, such as e-mail, telephone number, customer name, are processed to resolve issues related to the provision of goods and services (customer support). The IP address or other network identifiers of the online store user are processed to provide the website as an information society service and to conduct online usage statistics and marketing campaigns.

Legal basis

The processing of personal data takes place for the purpose of providing a service to the customer. The processing of personal data is carried out in order to fulfil a legal obligation (eg accounting and settlement of consumer disputes).

Who uses personal information

Personal information is used by Beautiful Me staff to provide the service. The name, telephone number and address will be forwarded to the customer's delivery agent. Personal data may be transferred to IT service providers if this is necessary to ensure the functionality of the website and the booking system or data hosting.

Security and access to data

Personal data is stored on Amazon Web Server, CompuCash (Ektaco AS) and (OÜ Otsiabi), which are located in the territory of a Member State of the European Union or countries that have joined the European Economic Area. Data may be transferred to countries whose level of data protection has been assessed as adequate by the European Commission and to US companies that are affiliated to the Privacy Shield framework.

Access to personal data is available to Beautiful Me staff, who can access personal data to resolve issues related to service delivery and online store orders and to provide customer support. Beautiful Me implements appropriate physical, organizational, and IT security measures to protect personal information from accidental or unlawful destruction, loss, alteration, or unauthorized access and disclosure. The transfer of personal data to Beautiful Me authorized processors (eg transport service provider and data hosting) takes place on the basis of agreements concluded with Beautiful Me and authorized processors. Authorized processors are obliged to ensure appropriate safeguards for the processing of personal data.

Access to and correction of personal data

For access to personal data and correction, write to

Withdrawal of consent

If the processing of personal data takes place on the basis of the customer's consent (for example, receiving newsletters and SMS notifications), the customer has the right to withdraw the consent by notifying the customer support by e-mail ( or on the customer's personal data page.

Storing the data

When closing the Beautiful Me client account, personal data will be deleted, unless such data needs to be retained for accounting or resolving consumer disputes. If a purchase has been made in the Beautiful Me locations or on, the purchase history will be preserved for three years. In the case of disputes related to payments and consumer disputes, personal data will be kept until the claim is fulfilled or the limitation period expires. Personal data required for accounting purposes shall be kept for seven years.

Deleting the data

To delete personal information, contact customer support via email. A request of deletion shall be answered no later than one month and the period for deletion of data shall be specified.

Direct marketing communications

The e-mail address and phone number (for sending SMS) is used to send direct marketing messages if the customer has given his consent. If the customer does not wish to receive direct marketing notifications, they must select the appropriate reference in the footer of the e-mail, contact customer support or the customer can make the corresponding change in their account under the customer data. If personal data is processed for direct marketing purposes (profiling), the customer has the right to object at any time to the initial and further processing of his personal data, including profiling related to direct marketing, by notifying customer support by e-mail.

Dispute resolution Disputes related to the processing of personal data are resolved through customer support


The supervisory authority is the Estonian Data Protection Inspectorate (




We use Security Cameras in Beautiful Me locations to protect people (ie customers, employees and guests) and these people, to ensure their safety and to protect their property. The security cameras are arranged in such a way that the monitoring area includes the reception area, including entrances, counter, reception desk, lounge sofa. As a result, customers and other visitors operating in these areas will remain in the surveillance area and on the video recordings. The following describes the basic conditions for using surveillance cameras:


Short description of the monitoring system - stationary, digital, with magnification, with sound recording

to whom the recording may be transmitted - PPA, a company providing security services to us

who have access to the monitoring system and recordings - the company's CEO (Abel Ltd) and the company's authorized executives.

long recordings are stored - recordings are stored for 1 month, after which the video system starts recording automatically. In the event of a security incident, the record associated with the incident shall be retained until the incident is resolved.

monitoring time - around the clock

type of monitoring - real-time and / or recording and monitoring

what is done to protect the data collected by the monitoring system - the recordings are located on a cloud server, which can only be accessed by the above-mentioned persons with a username and password

how a person can get acquainted with the data collected about him - to get acquainted with the data collected about a person, please submit an application by e-mail When accessing the data, you must take into account that we keep the recordings for only 1 month, as well as that in order to protect the rights and interests of other persons recorded in the recording, we must make them unidentifiable, so we cannot provide access immediately.


Legal basis for the use of cameras - legitimate interest

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